This is amazing:
“The company has grown so large and difficult to comprehend that it’s worth taking stock of why and how it’s left corporate America so thoroughly freaked out. Executives at the biggest U.S. companies mentioned Amazon thousands of times during investor calls last year, according to transcripts—more than President Trump and almost as often as taxes. Other companies become verbs because of their products: to Google or to Xerox. Amazon became a verb because of the damage it can inflict on other companies. To be Amazoned means to have your business crushed because the company got into your industry. And fear of being Amazoned has become such a defining feature of commerce, it’s easy to forget the phenomenon has arisen mostly in about three years.” (emphasis added)
Source:
How Amazon Became Corporate America’s Nightmare
Shira Ovide
Bloomberg Businessweek, March 14, 2018
https://www.bloomberg.com/graphics/2018-amazon-industry-displacement/