Bob Lefsetz, Author at The Big Picture

This is a great article, worth a few minutes of your time…..Too Many Songs, Not Enough Hits: Pop Music Is Struggling to Create New...

It’s all about your core audience. I know you’ve heard this a zillion times, all that stuff about a thousand...

Note: This Bob Lefsetz piece is from earlier this year; I have been waiting to see how the Twitter deal might progress or...

You’ve got no choice. That’s what Prof G, i.e. Scott Galloway, said on his podcast. There are two podcasts...

Change starts from the bottom up. If you’re waiting for your elected officials to go against the grain, to foment...

Evolve or die. Every time a tech company capitulates to its audience and rolls back the future it’s a mistake. The...

This story has been buzzing for months, but I point you to a recent article on the decline of new music in the United States:...

If everybody in America read this book there would be a revolution: “The Man Who Broke Capitalism: How Jack Welch Gutted the...

Brian Wilson: Long Promised Road (Stream free in the U.S.) He’s completely internalized. Brian Wilson has been on an...

And brings Tesla down in the process. By the time you read this, “The New York Times” documentary on Tesla will have...