Earlier this week, we looked at some data about online financial news sources (via Media Post). For those of you find this sorta stuff interesting, there are more tables after the jump.
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Demographic Data for Financial News & Information Category (Month of September 2007 US, Home and Work)
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Category
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Target
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Unique Audience (000)
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Unique Audience Composition (%)
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Total
|
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55,011
|
100
|
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Male
|
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30,054
|
54.63
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Female
|
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24,958
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45.37
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Age
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2 – 11
|
756
|
1.37
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12 – 17
|
2,271
|
4.13
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18 – 24
|
1,556
|
2.83
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25 – 34
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8,123
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14.77
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35 – 49
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19,245
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34.98
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|
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45+
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29,550
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53.72
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|
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55+
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15,512
|
28.2
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65+
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5,948
|
10.81
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HH Income
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$ 0 – 24999
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2,894
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5.26
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$ 25000 – 49999
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10,053
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18.27
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$ 50000 – 74999
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13,359
|
24.28
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|
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$ 75000 – 99999
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11,369
|
20.67
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$ 100000 – 149999
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9,664
|
17.57
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|
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$ 150000+
|
6,464
|
11.75
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|
|
No Response
|
1,208
|
2.2
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Source: Nielsen Online, NetView
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Data on Web Media Finance & Economy Segment Week ending October 14, 2007 US, Home and Work
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Top 20 Advertisers
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Company
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Impressions (000)
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Share of all Impressions
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Citigroup Inc.
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85,100
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32.5%
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Entrepreneur Media
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63,150
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24.1%
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Bankrate, Inc.
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60,431
|
23.1%
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The Motley Fool, Inc.
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15,544
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5.9%
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INVESTools
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14,651
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5.6%
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Investopedia.com
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3,751
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1.4%
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Dow Jones & Company, Inc.
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3,068
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1.2%
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FranchiseEXPO.com
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2,659
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1.0%
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Investor’s Business Daily
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2,571
|
1.0%
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Forbes, Inc.
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1,921
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0.7%
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FutureSource
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1,383
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0.5%
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CompareInterestRates.com
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1,078
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0.4%
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New York Stock Exchange
|
891
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0.3%
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Pearson plc
|
537
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0.2%
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Global Investment Research Corp
|
474
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0.2%
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Quote.com
|
466
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0.2%
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Time Warner Inc.
|
425
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0.2%
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The Washington Post Company
|
395
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0.2%
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CrownForex.com
|
352
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0.1%
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General Electric Company
|
344
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0.1%
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Total
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262,018
|
|
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Source: Nielsen Online, AdRelevance
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Top Ad Sizes
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Dimensions
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Impressions (000)
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Share of all Impressions
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Leaderboard
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(728×90)
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94,764
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36.2%
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Micro Bar
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(88×31)
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64,916
|
24.8%
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Non-Standard Dimension
|
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60,278
|
23.0%
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Medium Rectangle
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(300×250)
|
20,964
|
8.0%
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Wide Skyscraper
|
(160×600)
|
5,466
|
2.1%
|
|
Button #2
|
(120×60)
|
4,808
|
1.8%
|
|
Rectangle
|
(180×150)
|
3,950
|
1.5%
|
|
Square Button
|
(125×125)
|
3,348
|
1.3%
|
|
Button #1
|
(120×90)
|
1,614
|
0.6%
|
|
Full Banner
|
(468×60)
|
672
|
0.3%
|
|
Skyscraper
|
(120×600)
|
629
|
0.2%
|
|
Large Rectangle
|
(336×280)
|
533
|
0.2%
|
|
Square
|
(250×250)
|
35
|
0.0%
|
|
Half Banner
|
(234×60)
|
24
|
0.0%
|
|
Vertical Banner
|
(120×240)
|
20
|
0.0%
|
|
Total
|
|
262,021
|
100.0%
|
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Source: Nielsen Online, AdRelevance
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Ad Delivery Types
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|
Ad Delivery
|
Impressions (000)
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Share of all Impressions
|
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In-Page
|
261,730
|
99.9%
|
|
Expanding
|
202
|
0.1%
|
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Transitional
|
44
|
0.0%
|
|
Pop-Under
|
39
|
0.0%
|
|
Pop-Up
|
5
|
0.0%
|
|
Total
|
262,020
|
100.0%
|
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Source: Nielsen Online, AdRelevance
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Note:
Nielsen Online, AdRelevance reporting data reflects advertising
activity served on pages accessible via the World Wide Web and not
within AOL’s proprietary service.
Hedge fund managers trying to get an idea of which stocks are ripe for short squeezes?
So…those that are older and have money don’t find reading financial blogs useful compared to young kids that are broke that eat this stuff up.
memo to self – do what those with money do.
Speaking of financial readers:
Any of you technical sorts out there that can explain money flow regarding individual stock trading?
I simply can not get a grasp of the concept. It seems to me that it ought to be just an observation of a zero sum calculation.
Anybody?…
Eclectic,
Okay, I’ll have a go at it.
I assume that in saying money flow in a stock is “just an observation of a zero sum calculation”, you’re thinking that for each buyer there must be a seller, and as such the transaction nets out.
That’s obviously true as far as it goes, but I think you need to bring the bid/ask spread into play.
If there’s more demand for than supply of a stock, transactions will tend to happen at the (higher) ask price (i.e. greater money flow on the trade than had the trade occured at the bid price). If demand outweighs supply at that ask once available supply has traded, buyers will have to hit the next highest ask, and so on.
Suppose you and I trade 100 shares of XYZ back and forth. I sell to you at $1. I want it back, but your ask is $1.05. The value of the first flow was $100, and the second was $105. If instead you had wanted to sell XYZ back to me, you might have had to hit my bid, say $0.95, for a flow of $95.
Anyway, FWIW that’s my understanding of what underlies the concept of money flow. The indicators use time, price, and volume to infer money flow, but the bid/ask thing is the crux of it.
Thanks Estragon.