Via the FT, comes this list of Top 100 global brands, 2017. I am dumbstruck by how much the USA dominates the top 25, and how much of that is Technology:
Top 100 global brands, 2017
Source: Financial Times
| 1 | 1 | – | Technology | US | 245,581 | 229,198 | 7.1 | |
| 2 | 2 | – | Apple | Technology | US | 234,671 | 228,460 | 2.7 |
| 3 | 3 | – | Microsoft | Technology | US | 143,222 | 121,824 | 17.6 |
| 4 | 7 | 3 | Amazon | Retail | US | 139,286 | 98,988 | 40.7 |
| 5 | 5 | – | Technology | US | 129,800 | 102,551 | 26.6 | |
| 6 | 4 | -2 | AT&T | Telecom Providers | US | 115,112 | 107,387 | 7.2 |
| 7 | 6 | -1 | Visa | Payments | US | 110,999 | 100,800 | 10.1 |
| 8 | 11 | 3 | Tencent | Technology | China | 108,292 | 84,945 | 27.5 |
| 9 | 10 | 1 | IBM | Technology | US | 102,088 | 86,206 | 18.4 |
| 10 | 9 | -1 | McDonald’s | Fast Food | US | 97,723 | 88,654 | 10.2 |
| 11 | 8 | -3 | Verizon | Telecom Providers | US | 89,279 | 93,220 | -4.2 |
| 12 | 12 | – | Marlboro | Tobacco | US | 87,519 | 84,143 | 4 |
| 13 | 13 | – | Coca-Cola | Soft Drinks | US | 78,142 | 80,314 | -2.7 |
| 14 | 18 | 4 | Alibaba | Retail | China | 59,127 | 49,298 | 19.9 |
| 15 | 14 | -1 | Wells Fargo | Regional Banks | US | 58,424 | 58,540 | -0.2 |
| 16 | 17 | 1 | UPS | Logistics | US | 58,275 | 49,816 | 17 |
| 17 | 15 | -2 | China Mobile | Telecom Providers | China | 56,535 | 55,923 | 1.1 |
| 18 | 19 | 1 | Disney | Entertainment | US | 52,040 | 49,229 | 5.7 |
| 19 | 16 | -3 | GE | Conglomerate | US | 50,208 | 54,093 | -7.2 |
| 20 | 20 | – | Mastercard | Payments | US | 49,928 | 46,141 | 8.2 |
