These surveys, via The Verge, are fascinating:
“Respondents trusted Facebook less than Google, and “trust” was a primary factor for individuals who abstained from using Facebook overall. Respondents trusted Amazon almost as much as their own bank. Of all the companies named in our survey, respondents were most likely to recommend services from Amazon to their family and friends. Twitter sits on the opposite side of the spectrum: a quarter of respondents said they are probably, or not at all likely, to recommend the service.”
People Trust Amazon Almost As Much As They Trust Their Bank
Source: The Verge
