Source: The Verge
This is a pretty tough piece about how brutal a place Amazon is for retailers:
“She calls the scheme that got Plansky a “dirty seller trick,” and she’s seen it before. As Amazon has escalated its war on fake reviews, sellers have realized that the most effective tactic is not buying them for yourself, but buying them for your competitors — the more obviously fraudulent the better. A handful of glowing testimonials, preferably in broken English about unrelated products and written by a known review purveyor on Fiverr, can not only take out a competitor and allow you to move up a slot in Amazon’s search results, it can land your rival in the bewildering morass of Amazon’s suspension system.”
Go read the entire thing at The Verge
