10 Thursday AM Reads

My morning train reads:

• John Bogle, who founded Vanguard and revolutionized retirement savings, dies at 89 (Inquirer) see also ‘Patron Saint’ of the Investing Business: Remembering Jack Bogle (Bloomberg)
• Why do we bother with stock market forecasts? (Irish Times)
• Big tech companies now trade at one of the smallest premiums in history:  The Attention Economy Is a Malthusian Trap (The Atlantic)
• Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t (New York Magazine)
• Amazon Rewrites Book Industry by Marching Into Publishing: The retail giant, the world’s largest public company, commands an unrivaled customer base for the books, e-books and audiobooks it publishes (Wall Street Journal)

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