US equity markets are off about 25% YTD; Tech-heavy Nasdaq is off 32%; But the poster child for the past few years has been Tesla (TSLA), which is down 38.5% YTD and is 46.9% off of its 2021 highs.
From a fundamental perspective, Tesla is doing quite well: In the third quarter, Tesla sold a record 343,000 vehicles.
They also have an advantage over traditional automakers: An ability to quickly reprogram the firmware of chips. This gives them flexibility when a specific chip becomes unavailable. “Tesla’s strategic use of semiconductors has lowered the number of chips required to produce vehicles” has cut lead times, and allowed the firm to make more cars with fewer chips.
The result is the shortage of semiconductors seems to be less problematic to them than to other companies.
Which raises the obvious question: Why is the stock performing so poorly?
Everybody seems to have their favorite theory. I have a few ideas, none of which are conclusive, but perhaps together they explain some of the price action: the distraction to Elon Musk from the Twitter acquisition (and litigation); company valuation, and last, competition from legacy car makers.
Let’s spend a few moments on each:
1. Distractions: There can be little doubt that Elon Musk is a once-in-a-generation entrepreneur. his success with PayPal and Tesla makes that clear. He is also the founder of SpaceX. That certainly is a time-consuming venture, as is Starlink Satellite internet (operated by SpaceX). These ventures were all before Elon made a run at Twitter, which soon after spiraled, and became a time-consuming litigation mess.
The concern here is that if the purchase is successful, Twitter would be a time-consuming distraction. It’s not a coincidence that the day after Twitter’s board approved Musk takeover bid, TSLA fell 12%; after October 3rd, when Musk announced he was withdrawing dropping the lawsuit, Tesla’s stock fell more than 9%.
2. Price Run Up/Valuation: Investors are aware of how much Twitter’s Tesla stock had run up over two years in anticipation of being added to the S&P 500 of +1160%; however, I doubt these folks know that this giant 2020-21 run up came on top of a nearly identical explosion in TSLA stock price over the previous 7 years of +1140%. Those sorts of gains leave no room for error.
3. Competition: Lots of people were concerned that competition from companies like Lucid and Rivian were a potential threat to Tesla but in terms of the actual competition for sales, it’s really more about the legacy automakers like Hyundai, Ford, VW/Porsche/Audi, and Mercedes.
Tesla had a huge lead in terms of technology software and mindshare, and they remain ahead of the competition in these areas. However, the past 5 years provided an opportunity for the ICE makers to play catch up.
Tesla has fallen more than the overall markets; I suspect some combination of these and other factors are part of the reason why.
UPDATE: November 26, 2022
Detroit Bureau notes that:
“Considerations” of Tesla products “plummeted”
The newly released Brand Watch study by Kelley Blue Book indicates shopper interest — “consideration” of the brand in industry-speak — “plummeted” during the third quarter. That coincides with the period when Musk’s controversial bid to acquire Tesla received constant news coverage, as did his increasingly conservative political comments on Twitter and in other media.
UPDATE: October 22, 2022
Barron’s is very constructive:
“But for all the bad news, Tesla sees massive growth in 2023, as new plants in Germany and Texas continue ramping up. Tesla’s long-term bets on batteries and new vehicles should also help it lower costs and boost sales, though it remains to be seen whether growth comes at the expense of profits.
What’s more, Tesla still plans to deliver at least 450,000 vehicles during the fourth quarter, a massive number that, if achieved, would likely make the concerns disappear. While giving up on Tesla, or at least its stock, might strike some investors as the path of least resistance, giving the shares another three months seems to be the smart thing to do.”
Mercedes Unveils New Electric SUV Aimed at Tesla’s Model Y (Bloomberg, October 16, 2022)
Everything Elon Musk Has Tweeted About Since Jan. 31 (Businessweek, October 14, 2022)
Ferrari Tesla (January 6, 2022)
7 Trends in Car Markets (December 23, 2021)