MiB: Anand Giridharadas on Persuasion in a Free Society



This week, we speak with Anand Giridharadas, author of Winners Take All, and The Persuaders. A former foreign correspondent and columnist for the New York Times, he has also written for the New Yorker, the Atlantic, and Time. He has received the Radcliffe Fellowship, the Porchlight Business Book of the Year Award, Harvard University’s Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism.

Giridharadas explains how political persuasion works in America, and why we need to consider what persuades people. There has been a pernicious impact of propaganda and social media influence.

He covered India for the New York Times — his family is from India, but he was born and raised in the US in Cleveland, Ohio. His experiences led to his first book, India Calling.

A list of his favorite books is here; A transcript of our conversation is available here Tuesday.

You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, SpotifyYouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.

Be sure to check out our Masters in Business this week with Jeffrey Sherman, Deputy CIO at DoubleLine Capital, which manages over $100 billion in mostly fixed-income assets. He helps to oversee DoubleLine’s investment management committee implementing policies & processes, He is a member of DoubleLine’s executive management and fixed income asset allocation committee. He also serves as the lead portfolio manager for multi-sector & derivative-based strategies. His podcast is “The Sherman Show.”




Anand Giridharadas Favorite Books

A Little Life by Hanya Yanagihara

Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity by Katherine Boo

Random Family: Love, Drugs, Trouble, and Coming of Age in the Bronx by Adrian Nicole LeBlance


Anand Giridharadas Authored Books

The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy by Anand Giridharadas

Winners Take All: The Elite Charade of Changing the World by Anand Giridharadas

India Calling: An Intimate Portrait of a Nation’s Remaking by Anand Giridharadas



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