The Atlantic: Black Friday Sales Numbers Are Bunk


Check out this awesome and well researched discussion of one of my pet peeves.


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Source: The Atlantic


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  1. VennData commented on Nov 30

    To which Ritholtz replied: “It keeps the shopping season front and center.”

    And the retailers have this confidence in their guts, their understanding consumers. They may guess more people will think retailers are offering deals if their numbers are ‘down,” so they ad value in the chess game they play with the huge market of shoppers.

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