MIB: Barbara Kahn, Marketing Professor at Wharton

This week on Masters in Business radio podcast, I speak with Barbara E. Kahn, Professor of Marketing at The Wharton School at The University of Pennsylvania, author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.

She discusses how retailers are responding to the challenge posed by online and Amazon via an “Omni-channel experience.” She offers Target (TGT) as an example of online, large suburban big box stores and much smaller urban stores with a different product mix, curbside pickup, store delivery from online and order in store for home delivery

Kahn explains how “Digitally native vertical brands” have become big sellers, from Warby Parker, Casper and Allbirds. Collectively these brands are creating a very different shopping experience.

Her favorite books are here; transcript of our conversation is posted here.

You can stream/download the full conversation, including the podcast extras on iTunesBloombergOvercast, and Stitcher. Our earlier podcasts can all be found at iTunesStitcherOvercast, and Bloomberg.

Next week, we speak with Jim Millstein, Co-Chairman of Guggenheim Securities, and former Chief Restructuring Officer at Treasury, who was the principal architect of AIG’s restructuring.

 

 

 

Barbara Kahn’s Book

The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption by Barbara Kahn

 

Barbara Kahn’s Favorite Books

Bossypants by Tina Fey

The Bedwetter: Stories of Courage, Redemption, and Pee by Sarah Silverman

Outliers: The Story of Success by Malcolm Gladwell

The Big Short: Inside the Doomsday Machine by Michael Lewis

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