She was previously president of Honey, where she orchestrated the company’s sale to PayPal Holdings Inc. for $4 billion. She has been named one of Ad Age’s 100 Most Influential Women in Advertising. She previously held executive leadership positions at Microsoft, Yahoo!, Pinterest, SoFi, Demand Media. BusinessWeek nd the San Francisco Chronicle.
She discusses how pivoted from selling advertisement for print media to tech, growing Microsoft’s MSN to a multi-billion dollar business. Her network of corporate executive women in b0oth technology and finance is legendary.
A list of her favorite books is here; A transcript of our conversation is available here Tuesday.
You can stream and download our full conversation, including any podcast extras, on Apple Podcasts, Spotify, YouTube, and Bloomberg. All of our earlier podcasts on your favorite pod hosts can be found here.
Be sure to check out our Masters in Business next week with Jim O’Shaughnessy, founder of O’Shaughnessy Asset Management (purchased by Franklyn Templeton), and currently chair and founder O’Shaughnessy Ventures, a creative company that inspires creators. He is the author of the best selling “What Works on Wall Street, Fourth Edition: The Classic Guide to the Best-Performing Investment Strategies of All Time.”
Joanne Bradford Favorite Books
Financially Fearless: A Tech Mom’s Money Guide by Katy Song
Midnight Water: A Psychedelic Memoir by Katherine MacLean
Books Barry Mentioned
Burn Book: A Tech Love Story by Kara Swisher
